I'm Josipa🦝, a digital designer based in The Netherlands.
After 5+ years in visual design and 2.5 years working with UX/UI, I've learned that the best solutions often come from blending different approaches. When I'm not designing, I'm busy learning Dutch or experimenting with my camera.
What I do
01 Ideation & Discovery
At this stage we discuss how your idea, goals and wanted features come together. This could either be through a discovery workshop or series of conversations.
02 Market & User Validation
I help you define what your target audience needs, how to highlight your unique value proposition, and how to differ from competitors.
03 Prototyping & User Testing
Creating user flows, wireframes and prototypes, testing them with real users and adjusting based on feedback. Finally, I polish everything with the development team for implementation.
Extra fluff
I also offer complementary services like brand identity design, social media templates, email newsletters, micro-animations and print materials.
Some of my selected work
Subs
Turning content into income with Subs
Designing new features and user flows for the social media platform Subs, while creating their social content, animations, copywriting, and helping establish the branding elements that unify their visual identity.
Praz
A complete brand overhaul with an eye-catching website and social media campaigns
Expanding Praz's branding guidelines and completely redesigning their e-commerce website, email campaigns, social ads, merchandise, and animated social content.
Hillhout
Conveying the dream garden experience with a website and configurator redesign
From discovery workshop to redesigning the website architecture and user experience, and supporting the configurator redesign.
Tools & Skills
Digital product design
Adobe Creative Cloud
Experience design
Why choose me as your design professional?
01 Strong education and valuable experiences
• Master's degree in design + years of specialized training in digital and motion design
•Participated in 4 student exchanges
•Participated in 2 EU projects and a local cultural heritage project in Croatia
02 Worked with different teams
• Collaborated with marketing teams which made me develop interest in marketing funnels, SEO, conversion rate optimization
• Collaborated with development on multiple projects
03 Worked with clients from scratch
• Pitched my services at major international trade shows (ICE, HISWA te water)
• I managed projects from start to finish (from slide deck, to consultations)
04 Projects for a diverse client base
• Hot new startups creating innovative products like Subs and Gruntek
• Small family businesses like Destina Boat Tours, Maris Apartments
• Tourist boards and government organisations
From visual communications to digital design that converts
I earned B.A. and M.A. degrees in Design of Visual Communications and worked for 5 years in graphic and motion design.
After moving to the Netherlands, I focused on digital design. Therefore, my work also draws from my understanding of UX principles, conversion optimization, HTML and CSS basics, and sales methodologies. This allows me to design websites that turn visitors into customers.
Bringing a diverse experience to the table
Motion design
With experience as a motion designer, I create smooth animations for logos, social media posts, UI micro-interactions, explainer videos, and presentation animations.
Experience in branding
I've created visual identities and branding guidelines for charter companies, startups, and small businesses.
Print materials and expo booths
From brochures and POS displays to packaging, merchandise, expo booths, and corporate publications. Full DTP production with special finishes for professional results.
My Dutch 🇳🇱 learning journey & fun things I do around here.
Books and podcasts I recommend
Designing User Interfaces
Gain basic knowledge and industry product design tips. Tips and tricks how to make product designs better and increase the conversion of your app or website by Hype4Academy.
Show your work
An amazing book by Austin Kleon for everyone who struggles with the idea of self-promotion. It discusses good strategy and an effective mindset to show your work to others.
Grid systems in graphic design
A must read "Grid Systems in Graphic Design" by Müller-Brockmann! It’s like having a design mentor guiding you through the magic of grids, showing you how they can transform chaos into clarity.
UI breakfast
You should follow the UI Breakfast podcast because it explores topics like SEO, email marketing, and research strategies. It also introduces you to talented professionals who write fantastic books!
You tried so hard and got so far... so let’s connect
Zullen we een bakkie pleur pakken? ☕️